Shannon Bolithoe : A Writing Life

The Elusive Value of PR as a Book Marketing Tactic

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When I am not being an author, my full-time job is in public relations. As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

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Author: SBolithoe

Librarian, author, blogger, presenter, history buff and animal lover.

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