Shannon Bolithoe : A Writing Life

The Elusive Value of PR as a Book Marketing Tactic

Leave a comment

When I am not being an author, my full-time job is in public relations. As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

http://ift.tt/2pvMCnZ

Advertisements

Author: SBolithoe

Librarian, author, blogger, presenter, history buff and animal lover.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s