Shannon Bolithoe : A Writing Life

Authors, get thee to social media: explaining the rise and rise of YA books

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Authors, get thee to social media: explaining the rise and rise of YA books

“Before JK Rowling, critics and experts predicted that young adult (YA) literature would finally die, as sales continued to decline. In 1997, a mere 3,000 YA books were published. A decade later that number was 30,000.

The success of Harry Potter changed everything. YA is now embraced by teenagers and adults alike – a 2012 Bowker Market Research study in the US found that 55 per cent of people buying YA books are over 18.

We’re currently living in the second golden age of YA literature. But why is there a sudden demand for these coming-of-age books?…”

Author: SBolithoe

Librarian, author, blogger, presenter, history buff and animal lover.

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