“Branding for sometime now has been a buzz word. We instinctively recognize branding as a purposeful creating of authentic image, identity and most importantly the “feeling” that companies want their consumers to experience – about different products and services. Yet you are a writer, not a company or a product. How that applies to you? Do you really need a brand?
Let us put it this way: Your personal author brand can be seen as a purposeful creating of unique and distinct theme in your marketing approach that you want your audience to remember you by…”